Description of Storm Models
Storm is Britain’s leading model agency with fashion’s most influential models on our books, including Kate Moss, Jourdan Dunn, Cindy Crawford, Lily Cole, Eva Herzigova and Alek Wek.
Storm began life in 1987 in a tiny house in Battersea. The house belonged to Sarah Doukas who, armed with seven years experience from running another top London agency, managed to secure Richard Branson as her business partner.
Sarah stormed onto the fashion scene and revolutionized the traditional modelling industry. Her initiative was to launch the first UK model agency to represent New Faces she had discovered herself, worldwide. Storm became the first UK agency to book and market models directly with international clients and in turn foreign agencies placed their top models in Sarah’s care.
Over the years Sarah has earned a reputation as the legendary "spotter" – the maverick model agent with an eye for diversity and talent who could turn a young hopeful into a star. 1988 will be remembered as the year Sarah changed the history of fashion when she spotted Kate Moss at a New York airport. This success was to be repeated throughout the years with Sarah consistently recognizing the potential in new faces. Liberty Ross, Behati Prinsloo, Jane March, Devon Aoki, Cat Deeley, Holly Willoughby, Sophie Dahl and Alexa Chung have all forged their careers through Storm.
2006 saw the launch of Storm’s Special Bookings division which was set up to run alongside the model agency to source prestige commercial opportunities for clients beyond the fashion industry. Special Bookings represent Emma Watson, Lily Allen, Daphne Guinness, Paolo Nutini, Katherine Jenkins, Peaches Geldof, The Queens of Noize, and Kimberly Stewart among others.
Sarah has run the agency since the early days with her brother Simon Chambers, also a Director. They have diversified the business over the years to incorporate licensing and branding opportunities for Storm clients. Recent success stories have included Kate Moss’s collaboration with high street retailer Top Shop, the creation of her first and second fragrances with industry giant Coty, and a hair care range James Brown London – produced in association with her childhood friend, hairstylist James Brown.